Speaking of “Ameyoko” which is a shopping area in Ueno, the most popular shop especially for foreign travelers is the discount store “Niki no Kashi” (Confectionery of Niki) of sweets. A long-established store, which has 70 years since its foundation, develops commercials of a light sense of phrases on television and radio, making it a familiar place for Japanese people. In duty-free “Niki no Kashi Bickan” on halfway of “Ameyoko”, it deals with foods mainly about 10,000 kinds of sweets such as candy, bean confectionery, rice confection, import confectionery and chocolate . It gains popularity with its wide range of items and is built into one of the stops for bus tour.
The secret of the popularity of “Niki no Kashi” is its cheapness, no matter what. Many items are sold at 20 – 50% off the list price. You can buy it cheaper than you buy at a normal supermarket or convenience store. It is popular as a souvenir of travelers from overseas to a large number of friends and relatives after returning home. Staff of foreign language correspondence is enrolled, and coupon service which can be used even by travelers from overseas is also carried out irregularly.
Niki-no-kashi is the shop specializing confections in Ameyoko Arcade town of Tokyo. Inside of the shop is vast extent, and there is the shelf of the confections are packed extremely closely together. You might think that there are all the Japanese confections here.
There includes the corner specialized in a bulk buying, a present corner, a cheap candy, etc.
In fact, there has not only the confections but also liquor and a pickle, the instant retort pouch food, seasoning, and all kinds of other than perishables, so it seems to be convenient for normal shopping. If you have an opportunity to go to the museum of Ueno or Ueno-koen Park, how about going to Niki-no-kashi?
The confections of the local small to medium sized manufacturers are not very well known, they are rarely recognized by the world even if they are the delicious confections made carefully with special ingredients and a special recipe.
However, here at “Niki-no-kashi”, 70% of sales seems to be a local anonymous confections.
It is said that they are making efforts to find the attractive confections and spread them in the whole country. “Niki-no-kashi” is the confections wholesale dealer and also the retailer established in 1947. They operate 17 stores in metropolitan area. They have 10,000 kinds of assortment of confections in the sales floor, and low-profile things are selling like hot cakes.
|Name:||Niki no Kashi (Confectionery of Niki)|
|Adresse:||Ueno 4-1-8 Taito-ku, Tokyo 110-0005|
|Access:||JR Yamanote-sen line "Okachimachi eki Station” (2 minutes walk)|
|Price/Charge:||It has very various confectioneries in stock.|