Do you know that there are commercial facilities in Asakusa where you can experience the attractions of all over Japan? Its name is “Marugoto Nippon” (Whole Japan). In this facility consisting of 52 stores on all 4 floors, you can enjoy the local specialty products, crafts, gourmet etc. throughout the country with the theme of “Looking”, “Eating” and “Taking out”. About 80% of shops opens in Tokyo for the first time. Here, you can get items you did not get in Tokyo easily, and you can touch the charm of rural areas you did not know at all.
On the first floor is the select gourmet floor “NIPPON Food Market Rakuichi”. Here are shops that have been popular throughout the country. It is mainly producers who will be serving customers at the store. This is also one of the charm of “Marugoto Nippon”. While talking about their home country, they will show you the appeal of the product.
“Not a product that has already been branded but a good product you did not know until now” is one of the concepts. As the concept, there are many things to see for the first time, it will stop your legs. Let’s enjoy shopping while listening to raw opinions of producers!
The second floor is the select floor “NIPPON Lifestyle Market Warai” of living goods and miscellaneous goods from the area. Here, while utilizing traditional techniques transmitted to various places, there are items filled with challenging spirit. You will surely find daily necessities and miscellaneous goods that you want to use for a long time!
The third floor is the floor “NIPPON Experience” on the theme “Travel Window” centered on municipalities that will exhibit in “Recommended Hometowns”. “Recommended Hometowns” is the space where 20 booths of municipalities are lined up. For each booth, you can buy special products, and you can also see the charm of each municipality while watching the video.
The 4th floor is the restaurant floor “NIPPON Dining Enmichi” where you can taste seasonal dishes. You can have meals while enjoying the view of Asakusa at seven restaurants that stuck with seasonal ingredients and carefully selected ingredients.
You can experience the wonderful local products of all over Japan and the charm of nature in this building. Please go to “Marugoto Nippon” which connects producers and consumers nationwide!
In new famous place “Marugoto Nippon” in Asakusa opened in 2015, you can feel “the Masterpieces of Hometown” of various places of Japan. It is the first-floor “Nippon Food Market Rakuichi” which you can enjoy sampling various kinds of food, and the fourth-floor “Cafeteria Street of Hometown Enmichi” which can taste good cheer in various places is especially popular.
The dish using “local ingredients” of every place can be experienced, and the handicraft can be touched. In the “Marugot Nippon”, you can right enjoy the whole Japan.
It was opened on Descember, 2015 under the concept of “‘introducing the genuine gem that used a great amount of effort and time’, ‘hidden local specialty of all over the country’ and ‘connecting Japanese good old tradition and food culture and product in history for the next generation’”.
In town, Asakusa where a tradition rooted in, this is the big project which provides the place of the activity to the tradition product producer of various parts of Japan.
“Marugoto Nippon Kura” is the select shop having a special product and sake, shochu of each place under the theme of “Good Cheer of Hometown and Nippon”.
It is said that “Sake (Japanese rice wine) sold by measure” is especially popular.
In the “Smile & Sweets”, which treats natural juice from Ehime and natural gelato with full of vegetables and the fruit, mandarin orange juice can be poured out and from the faucet and can drink. One may talk of mandarin orange juice as if it were a common juice, but its flavor varies with the place of production.
There are the PR section of cities, towns and villages of the whole country, the section that can experience local culture and lifestyle and the cafe which can taste the foods of every place every other month in “Experience Space Asakusa Nippon-ku”.
“Marugoto Nippon” which can enjoy Japan entirely literally. How about?
|Address:||Asakusa 2-6-7 Taito-ku, Tokyo 111-8535 Japan|
|Access:||Tokyo Metro Ginza-sen Line “Asakusa-eki Station” (8 minutes walk)|
|Price / Charge:||Admission free|